6 tips to increase sales using social media

6 tips to increase sales using social media The landscape of social media has changed significantly over the years. Think back to its initial purposes: to connect users with their peers and family, and allow them to create communities online. Now, it’s become the backbone of any brand’s impactful marketing strategy. Some even allocate as […]

Despite CBN Ban, Textile Tops Nigeria’s Import Commodities

Despite CBN Ban, Textile Tops Nigeria’s Import Commodities Despite the forex restriction for import goods by the Central Bank of Nigeria (CBN), textile is now the highest imported commodity, latest statistics from the National Bureau of Statistics (NBS) has shown. Recall that in 2019 the CBN, as part of its intervention to revive the textile […]

Textile & Apparel industry – Nigeria

Conversations about Nigeria’s fashion industry tend to focus on the luxury market segments, ignoring thousands of mid-market & low- market segment brands in the industry. This value segment serves by far the largest number of people, and sell millions of units a month. The Mid & Low market segments are essential in the Nigeria’s market; […]